So You Want To be a trainer? Some thoughts on Entrepreneurship.

Stardate: July 24th 2015

G’Afternoon friends.

As many of you would know: I’ve been self-employed for a decade and a half. For the last ten of those years, my primary job has been personal training. I’ve seen SO many of my peers fold up shop within the first year or two. And, many times over, I’ve been asked: “How do you do you it? How have you stayed in business, regardless of the economic hardships that manifest?”

It isn’t a short answer however. What I will do today, is give you a few of the precepts I keep close to my heart, applied to every thought and step I take throughout every hour of every day.

Here goes!

  1. Watch economic trends. Diversify your income stream. As an entrepreneur, your primary service will NOT always provide a steady stream of income. What does one do during the low-income periods? Not pay bills? Shut down? Get a desk job? NO! Unacceptable! Spotting the shift in the tide, and having a side hustle (- or additional product/service) to bring in a trickle of income – that’s how we stay afloat and productive all year round.
  2. Be selective of whom you give your time and energy to. Both are irreplaceable, and of the utmost value. Trust me on this.
  3. Never respond to correspondence outside of your stated business hours. An hour or two after? That’s fine mind you. But, no… not at 3am – because you “happen to be up.” Why? 8 times out of ten, people will respond. 9 times out of ten, those people that have responded will start sending your correspondence at all hours of the night. 10 times out of ten – those people will get riled if you don’t reply in future. Entitlement. Respect. Don’t you dare devalue your downtime.
  4. You are good enough. Carry yourself accordingly. If you believe it, act it, breathe it, and live it, people will follow suit. Your life will be your brand: Authentic, identifiable, believable.
  5. Be unapologetically yourself. Un-a-fucking-po-lo-getically, yourself. If you’re an asshole, be the best asshole you can be. Nerd? Own it. Do not bow and scrape. Do not try to fit. Make waves. Carve your niche. Everybody has a place in the world. Find yours.

I have.

CropOver Read In 2015 -3

Yours in fitness,
– Corey Springer
Apollo Fitness Barbados



Fake it, ‘Til you Make it

Stardate: 4th September 2014

“Get real!”

We applaud children for their ability to pretend. We pay actors hundreds of thousands of dollars for the same ability… All-the-while, crying down our fellow adults for not being ‘real’ enough. Humans are so confused… so very confused.

There is a place for fake.

For example:
The customer isn’t always right.

Sometimes the customer is a cunt. But being a good businessperson means slapping on your most sincere pretend smile, spreading your imaginary broad back even broader, and rolling with it.


Sometimes, your life decisions go against the grain…leaving you as your only supporter.

Sometimes, ‘here’ is the last place you want to be.

Sometimes, you’re broke and hungry.

Sometimes, you’re unhappy. But, becoming the success you know you can be means slapping on that fake confidence, rubbing that pretend-full tummy, and sauntering cooly in to the belly of the beast… Cus if you wore your true circumstance outwardly, it would remain your reality.

Fake it til you make it.
Make-believe isn’t only a childhood indulgence.

-Corey “Narkissos” Springer


Make yourself relevant

Let me say that again: Make yourself relevant!!!

Stardate: 16th August 2014

Society loves to push the ‘everyone is special’ dialogue. While true, it sets many up for failure… as many expect to be treated like something unique. But, that isn’t how the world works.

Being special won’t get you a promotion.

Being ‘different’ won’t bring you new clients.

Being unique isn’t enough to make the world care about your existence.

If it were, snowflakes would be lauded individually… instead of lumped together and swept off doorsteps.


Set yourself apart.

Let your work ethic and skill-set speak louder than your voice… and louder still than the voices of those around you; especially the negative voices.

Make yourself relevant.

-Corey “Narkissos” Springer


Learning to say ‘no’ has always been central to my business model

Stardate: 11th July 2014

If I don’t believe you to be a good person, I will never work with you. You will never be invited in to my space, to share my energy or oxygen. Doesn’t matter what you’re offering to pay… Because, though many (unhappy) claim otherwise, no amount of money can save a person from the ill effects of stress.

Learning to say ‘no’ has always been central to my business model.

And, being honest, if business owners exercised the right to say no, rather than grabbing at every loose dollar like hungry dogs, a number of things would change:
– People, inclusive of one’s employees, would respect you, your business, and service more.
– Stress Levels would decrease.
– (YOUR) Job satisfaction would increase
– Quality of the service you provide would increase (namely because of the pure joy you’d experience each time you interacted with a customer).

I’m not at all suggesting discrimination mind you. Don’t misread my ramblings. I’m simply saying: develop principles; stick to them.

If your code is “no shirt, no service”, yet you make allowances to grab that extra dollar, then you are part of the problem…and thus have no right to complain about the ppl who come around you, and walk all over your shit.

Learn to say no …or get a desk job.

Yours in fitness,
-Corey “Narkissos” Springer


Ps – Diversify your income stream